Traditional TV viewing and audience behaviors have changed over the years. This applies not only to how much TV people watch on daily basis but also to what content they consume via TV. With the current health situation, lockdowns, and working from home patterns, we are turning our TVs on to find comfort, entertainment, and companionship more than ever before.
It is safe to say that more and more people own a smart TV in their homes. The number of total households with a smart TV is rising continuously. A recent report from Strategy Analytics has found out that over 665 million homes worldwide owned a Smart TV in their homes. This is equivalent to 34% of global households, with a prediction that this figure is going to rise to 51% by 2026 when Smart TV ownership will reach 1.1 billion households.
In the first half of 2021, it was reported that 75% of Internet users watched subscription video on demand services. The research was based on 43 key markets worldwide and responses of 100,000 respondents. Moreover, the rise of popularity of paid streaming services such as Netflix, Amazon Prime, Disney+ and Apple TV as the major SVOD players are overtaking live broadcast TV. 2020 study conducted by Criteo reported that 3 out of 5 consumers saying they watch more paid streaming services than live TV.
For advertisers who decide to place their ads on live broadcast TV, it is becoming a challenge to reach their target audience who now prefer to binge-watch series on SVOD (Subscription Video on Demand) or watch free content on AVOD (Advertising-based Video on Demand), such as YouTube.
With @media box you as an advertiser will have the opportunity to target your audience no matter what and how they watch their TVs or if they play a video game. The connection between TV and our @media box gives you the possibility to reach the audience who are matched with your products based on their interests. What’s more, with @media box remote control Purchase button a customer can interact with your brand and buy your products directly from advert seen on TV.
Undoubtedly, media consumption habits change with social media usage on the rise. Our attention is spread across multiple platforms and screens. However, TV is still the most important channel for connecting with mass amounts of consumers and it is the most tolerable medium when it comes to advertising.
Find out how you can use @media box for your business. Contact us today at [email protected].
Sources:
- Bouffenie, E. (n.d.). Consumer Electronics Market Data. [online] www.strategyanalytics.com. Available at: https://news.strategyanalytics.com/press-releases/press-release-details/2021/Strategy-Analytics-Global-Smart-TV-Household-Ownership-to-Exceed-50-by-2026/default.aspx
- Insider Intelligence. (n.d.). The Global Media Intelligence Report 2021. [online] Available at: https://www.emarketer.com/content/global-media-intelligence-report-2021
- Criteo. (2021). 5 Video Streaming Trends Marketers Need to Know. [online] Available at: https://www.criteo.com/blog/2021-video-streaming-trends/